Harley-Davidson Doesn't Just Sell Motorcycles. It Sells a Lifestyle.
Harley-Davidson Doesn't Just Sell Motorcycles. It Sells a Lifestyle.
Born in Milwaukee, Wisconsin, in 1903, Harley-Davidson is an iconic brand. Not only is this motorcycle brand unique in terms of its materials and design, but it survived the Great Depression.
Beyond this challenge, this brand survived many others. For example, it overcame materials shortages, ownership changes, and intense competition from Indian Motorcycles. Newer motorcycle designs posed other obstacles to its success over time.
However, Harley-Davidson survived for over a century. It managed this amazing feat because it sells more than a product. It sells a lifestyle with a heart and soul.
The American Dream
Known across the world as the American Dream, the Harley-Davidson is a symbol of hope and strength for many bikers. This motorbike brand symbolizes the survival of the toughest because it survived world wars and depressions. These are just some reasons why motorcycle gangs love the Harley-Davidson brand.
For the Harley customer, this brand is evidence that the American Dream stands strong. Rich rewards are possible when you're prepared to work hard towards your goals. Because of this potential, many people want the open road lifestyle and chance for self-expression as parts of this dream.
The HOG (Harley Owners Group) Experience
Although motorcycle gangs like Hell's Angels did raise concerns about the Harley-Davidson brand's reputation, they also epitomized certain brand qualities. These qualities include a sense of brotherhood, community, and loyalty.
Most people appreciate these benefits, but none more so than the HOG membership group. HOG remains a popular marketing strategy and a critical part of the lifestyle because of these concepts. Belonging to this unique group also brings a sense of freedom from a loyal following.
Freedom, Self-Expression, and Individualism
Freedom, independence, and individualism form major parts of the HOG experience and club loyalty. Besides, it doesn't matter where you live; this loyalty also encourages a sense of community. As any HOG member knows, community and belonging are essential dynamics of the Harley-Davidson lifestyle.
This iconic brand has also earned itself a loyal following because it attracts customers from all walks of life. A large part of this attraction is embodied in the familiar slogans, "Live to ride, ride to live" and "All for freedom, #freedommachine." Also, Harley-Davidson makes it easy for self-expression and individualism through its Harley bikes and t-shirts.
HOGs Don’t Need to Impress!
Yes – Harley-Davidson motorcycle riders have a reputation for being rougher around the edges than their Honda counterparts. This is because Harley-Davidson positioned its products for the working class. This tougher edge contrasts with the perceived softness of Honda customers.
But HOGs are competition winners. So, they love to be effortlessly tough. Often, Harley bike owners also fall in high-income brackets, but they aren’t flashy. They’re here to ride. They’re here for the experience, the lifestyle and to win competitions - not to impress.
Redline Harley-Davidson Motorcycle Dealership
Join the Harley Owners Group. Contact us for advice on Harley bikes in Saskatoon, SK. Find out how to become an official HOG member. You can even ask us questions about new bikes and products for unique self-expression with this American brand in Canada. Whatever your interest is, we’re here to help you become a part of this motorcycle lifestyle.